The Hype: Olaplex

Welcome to The Hype.

A brand new blog series where I break it down for you; all of the latest products, trends and techniques getting a lot of buzz right now. Together, we see if they actually do what they promise and live up to the the hype. 

Up this week: something I’m sure you’ve heard before…


What is it?

Olaplex is a product that rebuilds the broken bonds of damaged hair. It can be used in three different ways and comes in three different forms: Olaplex No. 1 is typically mixed into your color formula (especially if you’re going lighter) as an active agent to protect against breakage during the color process. Olaplex No. 2 is a treatment that’s either applied directly after coloring processing or simply on it’s own at the salon to repair damage. And finally, Olaplex No. 3 is a take home treatment that you can use each time you wash your hair to maintain the integrity of your mane.

The three different products in the Olaplex line contain different concentrations of the active ingredient, Bis-Aminopropyl Diglycol Dimaleate (I know, it’s a mouth full).

How does it work?

The shaft of healthy hair versus damaged hair. Image courtesy of

The shaft of healthy hair versus damaged hair. Image courtesy of

Olaplex is applied to the hair in specific proportions depending on whether you’re coloring, highlighting, using it on your own, how long your hair is, how much of it you have, and you hair’s porosity (or, how open your cuticles are). The take home treatment can be used every time you wash your hair, just wet your hair and leave on for 10 minutes and then shampoo and condition as you normally would.

Think about it like scaffolding. The bonds of the hair are easily broken from heat, chemical processing and environmental damage. These bonds are actually a kind of cuticle and, in a way, they function like a gill. When you color your hair, chemical processing opens the gill, deposits color inside, closes it back up and seals it with a shine enhancing agent. Over time, repeated opening and closing of the hair’s shaft, combined with harsh chemical deposits within, wears it down and leads to breakage. Not only does this compromise the integrity of your hair, but broken bonds can’t hold color or moisture either, so your treatments and hair care regime becomes much less effective as well. Only healthy hair can hold color and moisture properly.

Lots of products smooth over damage to give it the appearance and texture of healthy hair, but at the end of the day, they’re just a cover up and they don’t help to repair anything they simply mask it.

What’s all the hype about?

It’s real. It works. It’s not just hype.

People come out with products all the time like they try to pitch like this, marketing them as agents that repair structural damage but usually they’re just silicon based treatments that smooth over the surface of the hair’s shaft.

Olaplex is the real deal. When you use Olaplex regularly you’re actually repairing and rebuilding all of your damaged hair, and that damage is actually gone.

We’ve been using Olaplex here at Studio67 for almost a year and I have seen real results every time. I simply won’t color without doing olaplex now, especially if a client is lightening their hair. I mean, without Olaplex you’d be damaging the hair and you just don’t have to any more. It’s an extra charge but it’s so minimal (insert the added price) and the return on investment is incredible, it’s like going back in time and undoing years of damage.

Who doesn’t want that? Exactly.


~ Chanel.